Task
The client needed to refurbish their existing website for better performance. We were given the task to completely redesign their website with better design, call to action, navigation for ensuring better user experience.
Challenges
The challenges we faced while redesigning the website included:-
- We had to re-examine everything from everything on-page and off-page.
- Understand which pages are most frequently visited and where the content is weak.
- Figure out how-to content can carry more weight.
How to optimize the website for better conversion.
What We Did
To meet our goal we adopted the following methods:-
We used one of the Content Management System (CMS), WordPress so that the website is easily accessible from anywhere and for making updates easily.
- We used strategic sitemaps and professional templates that can be easily customized.
- We concentrated on writing the content from the user’s point of view.
- We used wireframes and mockups to evaluate the website before it went live.
Results Achieved
- The New Website design was responsive and can easily be viewed on all devices.
- We helped improved visibility
- Enabled the users to easily find and consume relevant content.