Task

The firm needed a complete overhaul of their website for better performance and new business developments. The redesigning required assessing the site’s design, navigation, call to action and almost everything that could be reassessed for giving a better and more effective user experience.

Challenges

The firm deals with companies from varied industry sectors and has clients from all over the world. It was needed that,

  • The website should be accessible from anywhere and should be user-friendly.
  • The website should be responsive to varied devices and servers.
  • A robust content architecture was built for content migration.
  • Unnecessary content is eliminated and improved content added for enhanced performance.
  • The website should help in optimizing brand awareness.

What We Did

To make the redesigning process easier and more effective we;

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  • Used wireframes and mockups to evaluate the website.
  • Took the website redesigning one element at a time. Figured out what elements worked in all pages from the landing pages to the specific individual places.
  • Created strategic sitemaps, content and customizable templates.
  • Created a core CMS platform to empower the firm to easily create and manage content on their website.
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Results Achieved

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  • We helped in business growth by attracting targeted traffic and improved visibility
  • Enabled the users to easily find and consume relevant content.
  • The New Website has a responsive design and is easily viewed on all devices.