Task
Icon Consulting needed a website to spread the word out about their services, to establish trust and credibility in their new venture. We were given the task to design their company website to drive awareness, reach and conversions.
Challenges
The challenges we faced in the process included:-
Design a brand new business website to drive target user engagement and increase reach through branded storytelling.
- Build an effective information architecture for a seamless user experience for those seeking their services.
- Create a highly usable, searchable, and browse-able training and consulting catalog.
- Social Media integration for brand authenticity and user engagement.
What We Did
We adopted the following methods to reach our goal:-
- We implemented a fully responsive Content Management Solutions, WordPress.
- We developed a easy-to-navigate web design and a highly intuitive site structure that was user-friendly.
- We used strategic sitemaps, relevant content and customizable templates.
- We made sure that the website was accessible from anywhere and from any browser.
- We used wireframes and mockups to evaluate the website before it went live.
Results Achieved
- We helped in business growth by attracting targeted traffic.
- Improved visibility.
- Users can now easily find and consume relevant content.
- The New Website design is responsive and is easily viewed on all devices.