Task
Redesign the existing website to attract more search traffic, improve visitor’s engagement, and be much easier to update.
Challenges
The challenges we faced during the redesign of the website:-
- The old site didn’t accurately represent the area well.
- The content did not have a consistent structure.
- Overall aesthetic, navigations and filtering needed to be improved for better user engagement.
- Improve mobile-experience and performance.
What We Did
To achieve the set goals, we:-
- Update content focusing on major tourist attractions in the area.
- Created a more user-friendly website with high-quality background images, region-specific content pages, simplified navigation.
- Removed duplicated content, provided an intuitive sitemap, added social media plugins.
- Created effective information architecture and content structure with various travel guides and activity lists.
- Created relevant blogs with industry-related topics.
- Added relevant FAQs to make the visitors and Google better understand about the client and its business.
Results Achieved
- The new website design is attractive and easy to explore.
- The website is responsive and accessible from any device.
- From venues to blog posts, visitors easily understand where the content is located and navigate between pages.
- Regular blogging helps in improving search engine ranking.