Task
Improved site structure and navigation for easier browsing and more frictionless experience.
Challenges
Problems we faced during the process included:-
- Create a more user-friendly and search-friendly visual product story.
- Improve navigation and filtering.
- Stronger and more engaging overall aesthetics and user experience design.
- A responsive solution backed by WordPress CMS.
What We Did
To achieve the desired goals we implemented the following methods:-
- Simple site structure to showcase key products.
- Fresh and original content for product pages.
- Responsive designs making the website accessible and ensures the best user experience for each visitor, regardless of which device they are using.
- A core CMS platform for easy updates and edits.
- Strategic sitemaps, content and customizable templates.
- Used wireframes and mockups to evaluate the website before it went live.
Results Achieved
- We helped in business growth by attracting targeted traffic.
- We helped to improve the site’s visibility
- We enabled the users to easily find and consume relevant content.
- The New Website is responsive and is easily viewed on all devices.