Danny Sullivan explained on twitter that merely ‘renting’ a specialist name in E-A-T segment does not help your E-A-T. He tweeted the same while replying to a tweet. It claimed that telling experts to write or review content has resulted in byline spams. 

Danny Sullivan on E-A-T

John Mueller had earlier stated that if you have a YMYL site then it would be good to have an expert in the niche to review the content of your blogs. He had further added that if your content is being reviewed you might want to add the name of the expert doing the same. Danny Sullivan’s tweet explains that mentioning the name of the expert does not necessarily help you E-A-T. It still all comes down to the quality of the content and the authenticity of the information you are dispensing from your blogs and articles.


E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T was a part of the Google Quality Raters Guidelines that Google had released in November 2015. The guidelines brought to light the set of rules Google Human Quality Raters follow while evaluating the results in the SERP. The guidelines are of primary concern if your blog deals with YMYL content. This means types of content that can affect a reader’s health, happiness, or well-being.  

Google has forever emphasized on quality content to rank your site in the SERP. Guidelines are but a way in which you can create content that are of value and can rank well. Content is the prime thing that users visiting your site consume, especially if your blog to focused on disseminating information. Make sure your content is at par with all the guidelines suggested by Google.