Google, after receiving a number of slow response complains, is reverting Google Ads API to beta status. It has recommended systems to use AdWords API.
Google launched the Google Ads API in March. Google Ads Application Programming Interface lets developers build applications that interact directly with the Google Ads server. It was designed for developers who represent large, tech-savvy advertisers and third parties. These include search engine marketers (SEMs) and other online marketing professionals who have to manage multiple client accounts or large campaigns. Google said yesterday that they have received a lot of slow response time complains for Google Ads API as compared to AdWords. After an in-depth analysis of the same, it was found that Google Ads API is not ready for production usage. They will be addressing the issue but in the meantime, you are advised to use AdWords API.
The response to the move on Twitter wasn’t good. This is what Michael Hart, the Director of Research Engineering at Bustle had to say-
However, if you are currently using Google Ads API in production, you are advised to contact email@example.com for discussing recommendations for your case.