Build your eCommerce website on the open-source, flexible, and customizable platform. Get beautiful and completely customizable designs, several free and paid extensions for your logistical and technical requirements.


It is a free open-source eCommerce plugin for WordPress. It is easy to install and customize and is designed to support small to large online stores. It allows store owners and developers to complete control. It makes the creation and management of online stores simple. WooCommerce has several vital features like inventory management, payment methods, security, shipping integrations and allows you to sell your products and services from your WordPress site. It also has a feature extension, is user-friendly, which makes it perfect for eCommerce startups.

Why use WooCommerce?

Easy to install and set-up- Installing WooCommerce is easy like any other WordPress plugin. You can download it for free from the plugin directory.

Rich features

WooCommerce is feature-packed that can be extended with the addition of plugins. These plugins expand functionalities in regard to shipping, payment methods, product browsing and more. You can sell an unlimited number of products, add category, tags, and attributes to any product to make it easier to find. You will have access to thousands of WordPress plugins along with several eCommerce extensions just for WooCommerce.

Highly Flexible

WooCommerce has a plethora of ways to expand its functionality via themes, plugins, or even by editing the plugin codes. You will have complete control over how your shop will look and work. It is open-source which means you can modify and customize anything and everything.

Analytics made easy

The more you know about your customers the better you can engage them. WooCommerce has a built-in analytics system. It makes a wide range of statistics like total sales, sales by dates, individual customer statistics clear to you. Furthermore, it is easy to integrate WooCommerce with external analytics services like Google Analytics.

Scope for Growth

While choosing an eCommerce platform one should keep in mind that your business will grow. Because you have complete control over your online store, you can add unlimited products and take unlimited orders. It can scale from a few products to many thousands, from a handful of shoppers per day to hundreds of shoppers per minute.

List of Features

Unlimited Themes

WooCommerce is designed with work with themes you know and love. This includes default WordPress themes and several popular themes from all over the web.

Unrestricted Customization

From the homepage to layout, to the buy-now buttons. You can customize every part of your online store. You can add tags to describe the products, you can add attributes like size or color to help buyers search for items most relevant to them. You can also show customer feedback on product pages and set the currency and language that’s suitable for you.

Manage Products

You can sell products that will ship to a customer, digital products, or both. You can also add and update various product information like product names, descriptions, regular and sale price using CSV files. You can track stock level, get information on low and out-of-stock items, and hide out-of-stock items.

Built in blogging

You can create content, publish articles, create look books, and encourage discussions. You can use short codes to add products to blog posts.

Product Browsing and Shipping Options

You can let customers sort products according to popularity, newness, ratings, or attributes to find what is most relevant to them. You can add multiple photographs for each product. You can your buyer’s options of pickup, local delivery or shipping. You can show shipping rates at checkout for different products like extra charges for heavy products. You’ll be able to auto-detect the customer’s address for shipping and tax calculations.

Checkout and Payment methods

You can allow customers to register, display customer login reminders, and allow guest checkouts for those who do not want to register. You can take payment via Stripe and PayPal, accept credit cards, or direct bank transfer.


WooCommerce is a WordPress plugin, which is recognized as the best platform for SEO practices. You can use a widget to showcase your top products, products on sale, featured products or recently viewed products on any page of your website. You can add social media integrations to your online store, integrate Google Analytics or other reporting features.