Task
Redesign the website with restructured information architecture and enhanced product browsing to better connect with a distinct audience.
Challenges
The challenges we faced during the process included:-
- Enhance product browsing with enhanced filtering.
- Improve overall site structure and navigation for easier browsing.
- Responsive templates with mobile-optimized designs.
- Make the website fast and navigation-friendly.
- Fresh, original and informative content.
What We Did
For achieving the desired goal, we:-
- Improved search, product photo galleries, and improved content strategy.
- Created a core WordPress CMS platform.
- Developed a responsive web design showcasing the key points that set the client apart from its competitors.
- Intuitive navigation to avoid overwhelming menu clutter and help potential leads find information easily.
- CTAs that attract attention and facilitates customer conversions.
Results Achieved
- The improved information architecture it easier for visitors to browse through the products.
- Products are easily searched through improved navigations.
- The Website now has a responsive design ad can easily be viewed on all devices.