Task
Curating an effective SEO strategy to increase quality inquiry originating from the website.
Challenges
Some of the challenges we faced during the process involved:-
Finding long-tail or niche keywords to rank for.
- Improving main keyword search rankings.
- Improving local SEO.
- Gaining backlinks to the website.
- Establishing passive link acquisition channels.
What We Did
We adopted the following methods to meet our goals:-
- Competitive analysis to find keyword ideas.
- Optimize target pages for those keywords.
- Unique title tags and meta descriptions.
- Optimized H1 tag, ALt tags, and canonical tags.
- Optimized page speed.
- Strategic content for each page
- Regular Guest Posting for quality backlinks
- SEO friendly blogs on industry-related questions.
Business listings and URL submissions.
- Promoting content on various platforms to reach the target audience.
Results Achieved
- We helped in business growth by attracting targeted traffic.
- Enabled the users to easily find and consume relevant content and improved visibility.
- The Website now has a responsive design that can be easily viewed on all devices.