Increase brand awareness through an optimum SEO strategy. The client needed to improve its SERP ranking to drive more leads and improve sales.
Some of the challenges we faced in the process were:-
- Finding realistic long and short-tail keywords.
- First page ranking for competitive keywords.
- Creating a good website structure.
- Building an effective information architecture for the website.
- Making the website responsive to varied devices and servers.
- Focusing on locations they serve and creating awareness about their services in the area.
What We Did
Apart from building an organized site structure we adopted the following approach to meet our objectives.
- In-depth keyword research.
- Unique and informative titles and proper H1 tags.
Dedicated landing page for each city and specific areas.
- Reduced page load speed, mobile-friendliness, and correct use of canonical URLs
- Optimization of images and sitemaps.
- Engaging content via relevant blogs.
- Branding by providing helpful travel information to ones seeking advice on social forums and blogs.